Who would be the audience for your media product?

Although this is an image of the band The Black Kids, they represent the stereotypical "Indie Kid" image. The bright clothes, the long hair with mad outfits. They seem to feel comfortable with what they are wearing, how they look, and doing what they want in this picture.
Generally the type of social group we are targeting for our music magazine.
There is only a certain genre of music this audience would read, but there are so many bands and artists that fit in to that genre of music, that they would never be bored of who they would be reading about in my music magazine. As that is the music my magazine would be publishing, and the audience I will be trying to attract.